Marketing Manager (Engineering), Jobs, 2451
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Marketing Manager (Engineering) - Lisburn

Sales & Marketing
Ref: 2451 Date Posted: Wednesday 25 Sep 2019
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Marketing Manager

Are you a confident B2B marketing professional seeking an opportunity to make an impact in an international business?

Would you enjoy being an important part of a highly-skilled & collaborative marketing team striving to drive company transformation objectives?  

The Company

My client is an international, privately owned, multi-million pound turnover, innovative engineering business who are strategically moving towards a technical services model. Market leaders in two main industry sectors the company additionally houses a number of start-up divisions, many of which centred around AI and IOT.

Marketing Manager

My client is seeking an experienced and pro-active Marketing Manager to join their growing team. In this position, you will use a multitude of platforms and channels to build thought leadership and profile for the brand within the Energy sector, particularly in the development and transition of Network Operators to Service Operators and the Low Carbon Network. Content creation and building engagement with industry stakeholders and customers is key to this role, and you’ll work closely with the wider marketing team as well as experts/spokespeople within the business groups to build the company identity and brand value as a key partner in the future of energy networks.

This is a new position being created due to company growth. My client is a global business with a focus on international growth and expansion. This role is intended to support the positioning of the company as a solutions and services business utilising exciting technologies such as AI and machine learning for predictive analytics.

Duties of the Marketing Manager

  • Working in partnership with the CMO and members of the marketing team as well as heads of business groups to execute on the marketing objectives and campaign priorities.

  • Investigating new smart grids and issues around developments and innovations in Smart Cities, Network Meshing and the use of Data in the future of Low Carbon Energy Networks to be used as content and thought pieces.

  • Advising on market trends and developments within customer organisations as well as end consumer requirements and how that may effect technology adoption and growth.

  • Understanding of wider PEST issues in the market and regulatory forces which may affect future innovations.

  • Project managing communications campaigns from beginning to end ensuring they meet the target objectives.

  • Scheduling and executing content plans and agreed messaging on various social and digital networks including LinkedIn and Twitter.

  • Working with copy and designers to create effective and appropriate materials for identified audiences and personas.

  • Monitor and evaluate Competitors and other industry players for potential collaboration, open working and strategic partnerships.

  • Working with Sales teams to gather feedback and test messaging and tactics.

  • Reporting campaign results and adjusting plans and budgets accordingly.

Background/Experience

  • 6+ years experience working on market research and development of a variety of marketing campaigns from inception to completion.

  • B2B experience required. Experience of working within a fast moving technology sector would be an advantage.

  • Bachelor’s degree. (Marketing, business administration or related field would be desirable) 

  • Experience of multi-channel campaigns, working to key results and deliverables.

  • Knowledge of CRM platforms (e.g. SalesForce) 

  • Knowledge of building content programs via LinkedIn, Sales Navigator/Point Drive and working with external media partners. 

  • Ability to work in a cross functional marketing team and deliver across disciplines for overall results.

  • Excellent time management, able to balance many projects at once.

For more information, or to discuss this position aligned to with your career ambitions and experience please contact Sarah Stewart at Sarah@corvus.jobs or on 07812052821