International Market Researcher (Technical Products), Jobs, 2368

International Market Researcher (Technical Products)

30-35k & Benefits - Sales & Marketing
Ref: 2368 Date Posted: Monday 04 Nov 2019
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International Market Researcher (Technical Products)

 

If you love marketing in it’s truest form, analysing and identifying trends, researching and collating data, and driving this information into business strategy but seldom have to time to develop the depth of specialist knowledge you’d like to, nor the commitment from board level to listen to your findings this could be the role for you.

 

Company

 

My client is an international precision engineering business that is strategically moving towards a technical services model. Market leaders in two main industry sectors the company additionally houses a number of start-up divisions, many of which centred around AI and IOT.

 

The Role

 

The Market Research Specialist will oversee the market insight, trends and analysis for the entire business and all divisions. The role includes being responsible for understanding business sector Objectives and identifying and tracking relevant industry reports and customer insights. The analysis provided will inform the overall business strategy and impact on market entry and product design.

 

RESPONSIBILITIES

 

  • Working within the overall business priorities this role will identify and coordinate the collation of data and insight from across the business, internally and externally.
  • Creation of a central repository of market intelligence and trend reports and feeding this in appropriately to strategy meetings and planning cycles.
  • Collecting and analysing data and reports on an ongoing basis to identify key trends and changes within the various industry sectors.
  • Communicate with Product Managers, Sales and Senior Management to ensure they understand the data and enable them to make informed decisions and future initiatives and plans.
  • Conduct primary research with stakeholders and customers to measure customer satisfaction and perception audits.
  • Competitor analysis and reporting.
  • Investigation of new geographical territories in line with the company international growth plans and inform market entry / penetration strategies.
  • Investigation and information gathering, working with product and innovation teams, to provide insight into customer requirements within new sectors / applications.
  • Assist marketing team in ensuring campaigns and messages are appropriate and effective within customer segmentation.
  • Make recommendations based on both secondary and primary research projects to inform business strategy.

 

REQUIRED CRITERIA

 

  • Extensive (5 years+) experience of detailed market research gained within marketing roles
  • B2B sector experience required.
  • Experience of creating primary research projects including quantitative and qualitative methods in order to gain customer insight.
  • Experience delivering digestible and actionable data to inform business decisions and marketing campaigns.

 

PERSONAL ATTRIBUTES

 

  • A good team player capable of delivering excellent results in line with deadlines
  • Be able to work independently, as well as in small cross-functional teams.
  • A conscientious individual demonstrating excellence in working standards, attention to detail along with high levels of ownership, commitment and customer focus.
  • Creative and innovative approach to problem solving and solution generation
  • Integrity and trust.

 

For a discussion on this position and how it suits your career ambitions and experience, please contact Sarah Stewart at Corvus on 07812052821 or sarah@corvus.jobs