The DANI Awards 2018 - Everything you need to know |

Everything you need to know about The DANI Awards 2018

 26th Mar 2018

The DANI Awards 2018 | Sponsors Corvus Recruitment


It’s that time of year again and bigger than ever, it’s the DANI Awards 2018. An award ceremony celebrating the expertise and talent of the digital and creative sector across Northern Ireland.  The DANI Awards pride themselves on being fair in awarding individuals based purely on their digital and creative talent. So, here is all you need to know about this year’s awards: 


What are the Categories? 


The DANI Awards have decided to remove the ‘Best Mummy Blog’ and ‘Best Campaign in Finance’ from this year’s categories. But, don’t worry you can still enter your mummy blog in the ‘Best Lifestyle, Fashion & Beauty Blog’ category. This year they are mixing things up and have removed the ‘highly commended’ awards. 

That means winner takes all. 

The competition is heating up and with the application date closed, the judging panel is reviewing over 300 applications (That’s nearly double the number of entries from last year!) 


The categories to contend for and 2018 shortlisted, include: 

Best SEO Campaign 

The Sun & Polemic Digital 
Profile Tree 


Best Digital Advertising Campaign 

The Transfer Tutor 
Queens Uni Belfast & Search Scientist 
The Tomorrow Lab 
Loud Mouth Media 


Best Social Media Campaign 

Strictly Boardroom 
Babocush & Digital 24 
Taggart Homes 
Belfast City Airport 


Best Multichannel Campaign 

Smarts Communicate 
Housing Executive 


 Best Lifestyle, Fashion & Beauty Blog 

Lifestyle, Arts & Entertainment Blog 
The Style Edit 
Holiday Ninja 
Katie Andrews 


Best Food & Drink 

Belfast Bites 
Eating Ideas 
Down the Hatch NI 
NI Explorer 


Best Business & Tech Blog 

Glaze Digital 
Catalyst Inc. 


Best Campaign in Retail 

Spar NI 
Target Dry & Loud Mouth Media 
Total Hockey 
SkirtingsRUs & Polemic Digital 


Best Campaign in Travel, Hospitality & Leisure 

Connolly Cove & Profile Tree 
Galgorm Resort & Spa 
Sport Changes Life & Velocity Worldwide 
The Bushmills Inn 


Best Campaign in the 3rd Sector 

Queens Uni Belfast & Search Scientist 
The Transfer Tutor 
Education Authority 


Best Campaign in Healthcare 

Polemic Digital 
Analytics Engine 
Sugar Rush Creative 

Best Campaign in the 3rd sector 

Boardroom Apprentice 
W5 & Eyekiller 
Cash for Kids & GCD 
Madlug & Fathom 


Best B2B Campaign 

Electric Ireland & The Tomorrow Lab 
Strictly Boardroom 
BA Components 


Best In-House Team 



Website of the Year 

JP Corry & i3 Digital 
Property News 
Kitchen Stori & Eyekiller 


App of the Year 

Clearbox & Myth Digital 
PBNI & Sugar Rush Creative 
BBC Pandemic & Big Motive 
Belfast Live & Mirror Media 


Innovation in Digital 

BA Components 
Velocity Worldwide 
Analytics Engine 


And, of course, the main awards of the night: 


Agency of the Year 

Loud Mouth Media 
The Tomorrow Lab 
The Web Bureau 


Best Young Digital Person 


Ryan Farren, Director at IMAC iT Solutions 

Emma Gribben, Digital Marketing Consultant at Google 

Viki McAdoo, Digital Marketing Manager at The Web Bureau 


Digital Business Person of the Year (the one we at Corvus sponsor) 


Gavan Wall Director of The Wall Group 

Louise McCartan, MD at Search Scientist 

Kim Constable MD at The Ultimate Yoga Detox 


Removed categories 

-         Best Mummy Blog 

-         Best Campaign in Finance 


To check out last year’s winners and commended check out our blog from last year 


What does it mean to win a DANI award? 


We caught up with Niamh Taylor, winner of Digital Business Person of the Year 2017. As we are long-time sponsors of the award we wanted to know what it was like to win. The Digital Businessperson of the year is a peer-nominated award which means you can nominate fellow professionals in your field via social media. This year, the DANI awards are increasing the difficulty of winning and the top 3 nominees will come in for an interview before the winner is chosen. 

Niamh describes winning the award as ‘the best achievement in her career to date’. Niamh has won other award categories in previous years but expresses being ‘personally rewarded for her efforts’ was a ‘huge achievement’. Niamh believes the DANI award is a very important aspect of the digital industry in Northern Ireland. 


Watch the full interview with Niamh Taylor below: 





How can I win a DANI Award? 


We had an exclusive interview with Naomh McElhatton, the founder of the DANI Awards at the launch party in January to find out how you can stand out against the competition in your application. 

Naomh’s tips are 

1.      The aesthetic of your application can get the judges attention from the onset 

2.      The results of your campaign are really important from Naomh’s experience working with the judges. Naomh says, ‘people are very quick to give the narrative of this is what we did and we’re brilliant, but nothing to back it up’. The key to success for this year especially is results, as the DANI awards had over 160 entries in 2017. 

3.      Have a start, a middle and an end to your application. Outline when you started, what the initial levels of engagement were, put in the facts and figures and finish with the results from the campaign, for example we grew the business by X% 


This year to make a difference, you need to show results! 

Watch Naomh’s full interview here 




Corvus and the DANI Awards 


The awards have been running for 8 years and Corvus have been sponsoring theDigital Business Person of the Year for the last 5 years. 


Meet the Judging panel for the DANI Awards 2018 


A panel of highly influential and talented individuals, whose knowledge, combined is resolute. 


Ciaran Carmichael - With over 10 years’ experience as Digital Strategy Director with global media agencies such as Carat, OMD, and IPG Mediabrands. 


Steven Woods - is the Senior Commercial Manager at the Digital Catapult – an innovation agency funded by InnovateUK. Steven is responsible for the engagement between the Catapult and industry. 


Paul Farrell - As VP of Commercial at Virgin Media, Paul is a very experienced commercial marketer who has worked on client side, media side and agency side. 


Peter Guest - Peter has a wealth of management experience in companies such as IBM, British Telecom, Capita & Logica CMG, holding numerous Director & VP roles. He has also been a founding member and investor in many start-ups in the UK, Ireland and the Nordics. 


Henry Joseph Grant - Recently appointed COO at Big Dish Ventures. Henry has built and scaled innovative cross functional and commercially driven teams. With a deep expertise in technology led marketplaces, local & on-demand (Ex JUST EAT from startup to $2.44Bn IPO & Gett formerly GetTaxi). 


Professor Jonathan Wallace - Professor of Innovation at Ulster University. He has for the last 15 years been Director of Knowledge and Technology Transfer for the Faculty of Computing and Engineering, with direct responsibility for the commercialisation of the Faculty’s research, industrial collaboration and consultancy provision. 


Donna Parker - As Managing Director of Diamond Recruitment Group, Donna has worked in recruitment for over 20 years. The Regional Director for the Recruitment and Employment Confederation in Northern Ireland, Donna’s expertise is in creating innovative recruitment solutions to provide both large managed workforces and talent acquisition strategies to both public and private sector employers in Northern Ireland. 


Robert Farrell - Robert is the Course Director with the Digital Marketing Academy of Ireland (part of the Further Learning Group). Robert is responsible for course design, assessment, staffing and operations. 


Michael Curran - With over 20 years Executive Management experience in sales & marketing roles in software companies including ApionOpenwaveAepona, Intel & DisplayNote my current interest is in helping Northern Ireland software companies grow. 


And our very own Ian Weatherup is judging again.  Ian is the MD of Corvus Recruitment who specialise in Digital, Sales and Management recruitment, working with candidates & companies throughout the UK & Ireland. 


Learn more about the judges on the DANI award’s website 


The shortlist will be announced on the 16th March 2018! 


Dress Code 


As always, Black Tie (the fancier the better!) 

Check out this picture of the Corvus Team (well part of it) enjoying the DANI Awards in 2017: 

The Corvus Team sponsor of The DANI awards 2017 |


From Left to Right: Gareth Stirling (Senior UX/UI & Web Development Recruiter), Alex Devenney (Marketing Executive), Ian Weatherup (Managing Director). 


Evening plan 

Drinks reception, three-course meal, awards ceremony, entertainment and afterparty. 

Friday, 13th of April 


Whitla Hall (Queen's University) 


Everyone from Corvus would like to wish good luck to all entries, we’ll see you on the big night. 

Be sure to join the conversation on Facebook, Twitter or Instagram with the hashtag #DANIAwards18 




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