Named best places to work for marketers in Northern Ireland

Meet the NI employers Marketing Professionals most want to work for

 4th Feb 2021

Allstate, TourismNI, Kainos and PwC named most desirable places to work


The 2020 Marketing skills and salary survey surveyed 176 marketers across Northern Ireland.  The survey was created by Corvus in association with Ulster University's Business School. Download your copy here. Participants named 4 companies as the most desired place to work. These include Allstate, Kainos, TourismNI and PwC. We caught up with a marketer in each of the aforementioned companies to find out how they got into Marketing and what it's like to work for their employer. 


Sarah Stewart - Technical Sales and Marketing Recruitment Consultant. 07812052821



Chris Henry - Corporate Communication


What brought you to a career in marketing and what do you like most about your job today?

My favourite thing about working in the marketing team at Allstate is the variety within the role. Every day is different as we are always working on new projects with all areas of the company, helping to promote Allstate as a great place to work. You get a sense of achievement seeing an Allstate billboard, hearing our radio advert or organizing a virtual Town Hall for the 2,400 employees, knowing you have played an integral part in getting communications to internal and external audiences. 


What is it like to work within the marketing department at Allstate?

The marketing department at Allstate is an exciting and fast-paced team to be a part of. We are made up of a team of 7 Marcomms specialists and graphic designers. We take on placement students from university each year to allow them to gain valuable insight into working in a busy team. We create content for all of Allstate NI which covers our offices in Belfast, L’Derry and Strabane, but also work closely with the teams in the US on overarching marketing and communication activities for Allstate. Everyone in the team works collaboratively, not only within our team but with all the other areas of the business from Technology to Learning and Development. Our day to day tasks involve organising events, managing the social media presence, creating and distributing employee-wide messages, creating videos, newsletters and planning and managing our external recruitment marketing.


Which skills do you hold in high regard for a successful career in marketing at Allstate?

Organisational skills and time management are key. Working on a large number of projects requires you to be able to prioritise your work effectively and also being able to manage last minute changes to campaigns. Communication skills are also vital, both written and verbal - being able to communicate messages to internal and external audiences clearly is important. Creativity is also an important skill as we always welcome fresh ideas in the team and look for different ways of delivering effective messages.


What advice would you give someone starting out in their marketing career in Northern Ireland?

Gain as much experience as you can to help get you started. We offer placement opportunities within our team to help get marketing and design students started in their career so take advantage of internships and placements while studying. The Open University also offer great online courses free of charge that you can do in your spare time, demonstrating that you are willing to upskill and learn new things, it is a great trait to show potential employers.



Tourism NI

Sarah Sneddon - Social and Digital Marketing Executive 


What brought you to a career in marketing and what do you like most about your job today?

At school, I studied Business Studies for GCSE and it quickly became one of my favourite subjects. I loved learning about real life businesses and entrepreneurs. I then decided to take an A Level in Economics and consequently a Bachelor's in Business with Marketing at the University of Ulster. I always really enjoyed the marketing modules of my degree and quickly decided this was the subject area I wanted to pursue a career in.

My other love at school was Geography and I still love learning about travel and our natural world.  So, when I saw a job advertised at Tourism Northern Ireland, I felt it combined a bit of both!

In 2015 I joined the marketing team at Tourism Northern Ireland.  Today I work with a great bunch of colleagues in the Social & Digital Marketing Team.  It’s my job to manage our social media channels and the paid digital aspects of our campaign activity.  I really enjoy the variety of my role, working with an array of stakeholders, teams and across a variety of campaign themes including Game of Thrones® and The 148th Open (two of my favourites to date!).  There is also the opportunity to flex my creativity, whether it’s working on developing a new video, writing engaging copy or coming up with new ideas for a campaign.  It’s another big part of marketing that I love doing, and another reason I wanted a job in this area.

What is it like to work within the marketing department at Tourism NI? 

Our marketing team is a very busy team, and I wouldn’t have it any other way! Our remit is to promote Northern Ireland as a top short break destination to those living both north and south on the island of Ireland.

In my team, there are 11 of us working across a wide spectrum of activities; digital campaigns, web development, database and creative asset management, social media, partnerships and influencers, and visitor information servicing.

I work closely not only with my own team, but with other teams in the marketing division such as PR and Traditional Media, and of course my counterparts in Tourism Ireland and Visit Britain.

We have a specialist digital agency which I work closely with to set up and deliver various digital campaigns. They are great to work with, and as they are experts in what they do, I learn so much from them.

In the marketing team, there is always a project to be working on. Right now, we are in the middle of a global pandemic, and I am working with the various teams in the marketing division on campaign activities to help and support our struggling tourism and hospitality sector.                                   

Which skills do you hold in high regard for a successful career in marketing at Tourism NI?

Tourism NI is a great place to work and there are plenty of career opportunities and opportunities to develop your own personal portfolio.  I think it’s important to be hard working and flexible as it’s quite fast paced and often there are a number of jobs to juggle.  It’s also important to be a team player as you cross paths with so many different people both internally and externally in the tourism industry.

I think it’s also important to be familiar with the product we are aiming to sell/promote. For me that’s keeping up to date with the tourism industry in Northern Ireland, getting out and about when I can to visit our wonderful hotels and attractions, and reading up on the latest market research and industry changes.



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